On a quiet Sunday afternoon in the fashionable women's store Jet Black an indecisive shopper grabs a couple of jeans and heads to the back to try them on. A sales associate is not far behind her, she's there to help. It's time to find the perfect jeans.
"A lot of people expect to put on a pair of jeans and think it’s going to almost change their body – you kind of have to work with what you have," says Kate Waters, manager at Jet Black in Syracuse.
Waters has three years of experience working at Jet Black. She knows what customers want and need. After selling only two brands of jeans at Jet Black, Waters learned customers wanted more variety in their denim selection -- so Jet Black delivered. This August Jet Black expanded their denim collection which now includes:
Waters says customers may come into the store looking for a dress, try on a pair of jeans, love them, and take both.
“People are willing to spend whatever it takes for a good pair of jeans that looks good, is flattering, is slimming, and is comfortable,” Waters says.
Jet Black started 11 years ago with one style of a black leather jacket. Owner, Joel Shapiro sold the jacket at his men’s shop, Mr. Shop, in Syracuse, N.Y. The jacket sold so well that it sold out, and Jet Black was born. Jet Black has been serving fashion conscious working women ever since.
At Jet Black customer service is more like personalized service. This sets them apart from other stores. “If someone comes in looking for jeans we stay with them through the whole process, show them what we have, listen to what they’re looking for and put it together with what we have,” Waters says.
So how do you go about finding the perfect jeans? Waters has a few suggestions:
- Look for a dark wash
- Bootcut jeans never go out of style
- Make sure the jeans fit in the waist and in the back
Finding the perfect pair of jeans can be tough. But when you have a store like Jet Black, finding quality jeans is made easy. Well, easier. Waters realizes the difficulty in finding the perfect jean, but it's possible. She found hers in AG’s denim leggings, but she's a fan of Seven jeans too.
Once you find that special pair of jeans you love it may be with you for many, many years to come. That's Waters' experience and soon to be yours, just keep trucking!
Once you find that special pair of jeans you love it may be with you for many, many years to come. That's Waters' experience and soon to be yours, just keep trucking!
“I still have a pair of jeans I bought when I was a freshman in college, they were 7 For All Mankind,” Waters says. “ I was a freshman 7 years ago.”
