Monday, October 11, 2010

The Vintage Lifestyle

Posted on 10:58 PM by Gina Colonette

 It's not about whether or not you can afford to pay $300 dollars for vintage jeans, but are you willing to invest in the lifestyle?

Some may consider a $300 pair of jeans good quality, but that is not always true, in fact Kiya Babzani, founder and owner of Self Edge says it is rarely true. 

"Most of the time you're paying for the brand and their advertising budget, but that's how fashion brands work," Babzani says. "The brands we carry don't advertise and the money goes to actually producing the product in small numbers." 

So what is quality denim? Japanese vintage selvage denim. The same definition we have always had for vintage remains when defining denim, it's simply old school. Vintage is also a style. Since everyone can't get their hands on jeans that were made 50 years ago there are modern models produced in a vintage fashion as well as vintage reproductions. 

Living the vintage lifestyle hasn't hit mainstream society because it is too much work and too expensive for the average Joe. 

"Mainstream wants dumbed down cheap products which celebrities wear, which is fine because that's what makes the average person feel safe," Babzani says. 

Even caring for these jeans isn't mainstream. Raw denim is not meant to be washed as often as pre-washed jeans. As you wear raw denim it fades and wears in a natural way specific to an individual's body.

If you are interested in getting into the vintage lifestyle your best bet will be to actually buy OLD vintage jeans. Jeans that someone else has already warn. They will give you the vintage look you want for a cheaper, although not cheap, price. 

For good quality denim you can't always look to celebrities. They can afford expensive things but they aren't always looking for the best quality.

"You think women buy LV (Louis Vuitton) bags for for their quality?" Babzani says. He has a point. Do you agree?

Raw denim- unprocessed and unwashed denim in its purest form.

Selvage denim-is a natural edge woven so that it won't unravel (also means costs more!).
updates coming soon...

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